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How do each of your unique backgrounds

悄悄的我走了 於 2018年11月07日發表   人氣:300


How do each of your unique backgrounds in tech and footwear collectively provide a competitive advantage in the space?

Ryan: The biggest takeaway from all of the brands I’ve worked with is that if you look at all of the products that are created, in terms of ideas on the design side, there’s a very small percentage of them that actual see the light of day for a host of reasons. I think the main reason is that there isn’t an opportunity to bring ideas forward and have a dialogue about the ideas with the person each product is being designed for. What we’ve found is that when you go out and talk to these people, show them a prototype or idea, then get their feedback — not only do you end up with a better product, but the person it is being designed for ends up having a much deeper appreciation for what that product is.

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They also have a deeper appreciation for the thinking, planning and time that goes into creating each product. So, in launching pLAE, we started by asking ourselves how we can have these conversations with consumers millions of times. That’s where Johnathan, with his experience in engagement and studying consumer interests, allows for the building of community. The dialogue informs our thinking, which directly shapes the product and brings to life the collaborative experience.

Jonathan: The first piece of my experience that applies directly to what we’re building is understanding the importance of passion. A lot of the work that we did at my last company was about measuring the value of consumer feedback and opinions. When you look at a car brand like Honda, you learn that people really like their Honda. But, people love a porsche. It’s about understanding that there is a difference between the two, and that difference matters. That difference impacts the intensity of how much people care. With pLAE, we inherently have this opportunity to tap into people’s passions, which in many cases, are our passions also.

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To Ryan’s point of play meaning something different for everyone, we engage people around their individual passions, while also responding to the collective passions driving our community. The second piece is trusting the data. It’s easy to have an opinion, but data reveals the truth. Conversations reveal the wisdom that exists within the community, then our job is trusting that and following through on what we discover. It’s about buying into the belief that what our community recommends will work. That’s an important skill for companies to have today, being able to listen, collect the data and ultimately trust it.

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悄悄的我走了

就算是现在,我也不想转回来,因为太多事情没有办法说清楚,


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